İçim Fruit Juice

The task working with the classic İçim fresh juice brand was to refresh their historic imagery, and to upgrade the core brand values of ‘freshness’, ‘instant refreshment’ and ‘natural’. I first worked with an image re-toucher to gain maximum impact from the fruit representations, and then bled the images around the packaging to suggest its ‘bursting with goodness’ qualities.
I also employed a youthful typeface theme as İçim wanted to attract a younger client. Handing off to an artworker for full packaging production preparation completed this process.