Bloom in Loom & SJW Bags

SJW bags is the London-based luxury handbag label launched by Alev Ozturk in 2016, offering a colourful range of unique, practical designs with maximum wearability and style. What began as an interiors business soon developed into the SJW Bags brand of today. From the first successful designs, high demand has seen the SJW bags collection grow to offer a wide variety of multi-functional styles and shapes, with a series of pop-ups and an online store bringing SJW bags to a wider audience across the world.

In 2018, we designed Bloom in Loom Ltd and SJW’s logo and visual identity in accordance with the colorful and feminine spirit of the brand.